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Logo design is an art in which a unique message can be expressed abstractly or concretely through letters or characters, or by a combination of characters and graphics. The logo of Shenghua Group has been inspired by the Olympic motto of Higher, Swifter and Stronger. It gives a sense of lifting up, being active and full of drive. The green hue of the logo is so striking and freshly clear that a perspective feeling is being aroused from the bottom of heart. The dynamic compounding of letters and imaginative formation of letter styles interwoven with a carved bird in full wing offer implications of vitality and vigor, and aspiration and innovation.

Inspiritment: Being practical, competitive, exploitative and creative
Motto: Being creative and innovative and hiking to the summit of science and technology


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